Making stability a daily decision
Join the growing list of companies that rely on Inertia to streamline creative processes.
Stable Money began as a platform for fixed deposits, offering higher interest rates through aggregation. But their real audience wasn’t active investors. It was the millions who still trusted traditional ways of saving. They had money. They just didn’t trust modern finance.
Teachmint builds tools for teachers across India. We shifted the lens from institutions to people — and built a campaign that honoured the teachers of Bharat as the architects of tomorrow.
CLIENT
Teachmint
DISCIPLINE
Integrated Campaign
YEAR
2023
THE BRIEF
What we were asked to solve.
Teachmint needed to deepen its relationship with grassroots educators across India — teachers in tier-2 and tier-3 cities who were often overlooked by edtech's urban gaze. The campaign needed to feel like a tribute, not a pitch.
VIDEO EMBED — VIMEO / YOUTUBE
THE APPROACH
How we got there.
We spent time understanding the reality of teaching in India — the classroom without electricity, the teacher who stays late, the lesson plan written by lamplight. The campaign led with real moments and real faces.
Teachmint builds tools for teachers across India.
— TEACHMINT
THE OUTCOME
What it made possible.
A campaign that earned genuine emotional response from the teacher community — shared organically, covered by press, and credited with meaningfully shifting Teachmint's NPS among its core user base.
FDs felt safe, but limiting. Investing felt complicated and easy to get wrong. Apps made everything feel like it required expertise. We realised this wasn’t a finance problem. It was a confidence problem. People didn’t want to maximise returns. They wanted to feel safe while becoming smarter.
FDs felt safe, but limiting. Investing felt complicated and easy to get wrong. Apps made everything feel like it required expertise. We realised this wasn’t a finance problem. It was a confidence problem. People didn’t want to maximise returns. They wanted to feel safe while becoming smarter.
FDs felt safe, but limiting. Investing felt complicated and easy to get wrong. Apps made everything feel like it required expertise. We realised this wasn’t a finance problem. It was a confidence problem. People didn’t want to maximise returns. They wanted to feel safe while becoming smarter.
